MBA Marketing

To apply for the Walbrook MBA, you’ll need to meet one of the following:

Option 1:

• A 2:2 honours degree (or equivalent) from a recognised institution plus relevant professional experience (typically 2+ years).

• If you have less than 2 years’ experience, you’re still encouraged to apply. We’ll review your academic and professional background on a case-by-case basis.

Option 2:

• A minimum of 2 years of relevant professional experience.

Thinking of transferring institutions or have you studied before? You can apply to transfer up to 60 credits towards your MBA. Please note that credits can’t be awarded for the Research Development or Capstone Project modules.

• Review our recognition of prior learning process.

• Speak to our Enrolment Team.

• Submit a recognition of prior learning form alongside your application.

Overseas qualifications may be accepted and will be subject to evidence of equivalency normally verified through ECCTIS (UK ENIC). 

If English isn't your first language, you’ll be asked to provide proof of your English language proficiency in one of the following forms. Alternatively, you may be accepted if you have previously studied in English at an appropriate level and attended a recognised institution.

IELTS

• Evidence of a score of IELTS Level 6.5 or above with no element below 6.0.

TOEFL iBT®

• Evidence of a score of 88 overall (with 18 in reading, 19 in listening, 19 in speaking and 23 in writing).

Trinity College London Integrated Skills in English (ISE)

• Evidence of a score of ISE II with distinction in each skill.

• Please note that Trinity College ISE academic results are only valid for two years.

Cambridge Certificate of Proficiency or Cambridge Certificate of Advanced English

• Evidence of a score of 176 overall, with 169 in each component.

On this online MBA Marketing, you’ll study a series of carefully designed modules. With flexible monthly starts, you’ll join the next available module and study alongside a cohort learning the same subject at the same time.

• Strategic Marketing

  Learn how to design and deliver marketing strategies that align with business goals. You’ll analyse markets, define positioning, and develop plans that balance creativity with measurable results – preparing you to lead strategy in any sector.

• Consumer Behaviour

  Understand the psychology behind customer decision-making. Explore behaviour across different markets and cultural contexts and present your findings creatively. Learn how insights into consumer habits can shape brand management and marketing strategies.

• Environmental Focus

  This module examines how responsible business administration and operations management drive sustainable outcomes and long-term economic growth in a global environment. Learn through responsible management education, applying analytical skills to evaluate corporate impact and ethical decision-making processes.

• Strategy Formulation and Implementation

  What drives business success in a competitive environment? Explore strategic analysis tools and frameworks to help businesses identify opportunities, assess their position and plan for growth. You’ll apply your learning to a real or chosen company.

• Change Management

  Organisations must evolve to survive. In this module, you’ll explore change management theory, and how creativity, communication, and leadership influence business performance. You’ll strengthen your confidence, analytical thinking, and leadership skills to support innovation, quality management, and continuous improvement in evolving workplaces.

• Marketing Communication

  Explore how businesses use integrated marketing communications and brand management to deliver value to customers and stakeholders. You’ll learn to interpret data and use promotional tools strategically to create campaigns that connect insight with outcomes.

• Agile HRM

  Explore how a critical understanding of agile human resource management strategies enhance adaptability and performance. You’ll apply data analytics and leadership insight to assess organisational performance, foster innovation, and strengthen risk management and workforce planning in today’s dynamic business environment.

• Financial and Business Intelligence

  Gain critical insights into finance functions and how data supports smart business decisions. This module develops critical thinking and analytical techniques to evaluate performance, interpret data, and apply predictive analytics for business intelligence and smarter decision-making.

• Research Methods

  Develop professional skills to support independent academic and applied research. This module introduces analytical techniques and statistical analysis within the context of management education, preparing you to investigate real-world business problems and generate insights that inform strategy and leadership practice.

• Research Development

  Prepare for your final project by defining your research focus and approach. You’ll refine your aims, apply analytical frameworks, and strengthen your critical thinking skills to design a project that reflects both academic rigour and professional relevance within global business and management education.

• Research Project

  Conduct an independent study on a topic that matters to you. You’ll apply your research methods, analysis, and problem-solving abilities to produce insights and recommendations that contribute to effective management practice and advance responsible management in global business contexts. 

Most modules include more than one assessment, helping you build skills gradually and apply your learning in different ways. You might complete two or three shorter tasks instead of one final assignment – weighted, for example, at 25%, 25% and 50%.

Here’s a snapshot of the main types of assessments you’ll complete across your core modules. Want to know what assessments you’ll sit for each module, or just need more detail? Request more info and our team would love to talk it through with you.

• Report: write a structured academic or business report that demonstrates critical analysis and application of theory.

• Strategic plan or business case: produce a strategic plan or business case in response to organisational challenges, supported by research and analysis.

• Poster presentation: create a visual summary of your analysis, such as a strategy or proposal, with a short written explanation.

• Learning log or reflective practice: write a short reflective piece to evaluate your professional learning, development or application of theory in practice.

• Infographic and commentary: design an infographic to present a business or research idea, supported by a short written explanation.

• Presentation or video pitch: present your strategic analysis or project proposal through a recorded or live presentation.

• Research thesis: complete a dissertation investigating a business issue relevant to your role or specialism, with independent research and strategic recommendations.

Yes. The MBA Marketing is a Master of Business Administration that focuses on strategic marketing and leadership. You’ll explore areas such as business administration, organisational behaviour, and digital marketing, developing both strategic and analytical insight to help you lead with confidence in a competitive global marketplace.

You’ll build expertise in strategic marketing and consumer behaviour, developing the insight to understand audiences and shape effective marketing strategy. Alongside this, you’ll strengthen your knowledge of international marketing, financial markets, and organisational behaviour – while building professional management skills in strategic planning and business administration. Designed for working professionals, the Master of Business Administration Marketing degree is delivered 100% online and helps you turn theory into practice, tackle real business challenges, and enhance your long-term career prospects.

You’ll have flexibility to study this Master of Business Administration with Marketing at your own pace, but within a clear structure. Each module runs for eight weeks with set deadlines to help you stay on track. Full-time students usually start a new module every four weeks, while part-time students study one module at a time. With multiple start dates each year, you can begin when it suits you, often within weeks, and switch from part-time to full-time or back if your circumstances change. 

You can find further information about how our online degrees work in our course structure guide.

The main difference between an MBA in marketing and a Master's in marketing lies in how each programme approaches marketing. A Master’s in Marketing is usually for those who want to build specialist expertise – covering consumer behaviour, branding, digital marketing, and market research in depth. It’s ideal if you’re looking to start or advance a career within the marketing field itself. 

An MBA in Marketing takes a broader business perspective. You’ll still study marketing strategy and communication, but you’ll also explore leadership, finance, and organisational change. It’s designed for professionals who want to move into senior roles where marketing decisions shape the direction of a business, not just its campaigns. 

If you’re comparing which route fits your ambitions best, our guide can help: MBA vs MSc: Which is better for you?

An MBA Marketing degree helps you connect creativity with commercial strategy, building the confidence to step into roles such as Marketing Director, Brand Strategist, or Head of Communications. At Walbrook, our online MBA Marketing degree's CMI accreditation means your leadership development is also formally recognised and can count towards Chartered Manager status.

Your MBA Marketing is delivered through an online study platform, where you’ll study either one or two modules at a time depending on your study mode. Full-time students take two modules in parallel (with a short gap between start dates), while part-time students complete one module at a time.

Here’s what you can expect:

• Weekly learning units to guide your progress

• Readings and case studies

• Videos and narrated presentations (mini-lectures)

• Online discussion forums

• Quizzes and tasks to check your understanding

You’ll have the freedom to plan your study time around work and life – but within a guided schedule that helps you stay focused, connected, and on track to succeed.

With CMI accreditation, you’ll graduate with Foundation Chartered Manager (fCMgr) status. This puts you on the path to full Chartered Manager status – an award that only the CMI can offer under its Royal Charter. Both Foundation Chartered Manager (fCMgr) status and Chartered Manager status are internationally recognised and showcase dedication to management & leadership, opening up greater avenues for your career progression. 

As part of CMI’s membership, you’ll gain access to the Employability Skills Diagnostic, the Career Development Centres, and the ManagementDirect online resource portal. You’ll also benefit from mentoring opportunities with experienced managers, networking, and events with industry professionals, along with the Qwell mental wellbeing platform to support your personal wellbeing during your studies. 

With over 75 years of leadership development experience and partnerships with 850+ employers and 170 higher education institutions around the world, CMI accreditation is proof that the skills you’ll develop are aligned with industry needs.