MBA Marketing

To apply for the Walbrook MBA, you’ll need to meet one of the following:

Option 1:

• A 2:2 honours degree (or equivalent) from a recognised institution plus relevant professional experience (typically 2+ years).

• If you have less than 2 years’ experience, you’re still encouraged to apply. We’ll review your academic and professional background on a case-by-case basis.

Option 2:

• A minimum of 2 years of relevant professional experience.

Thinking of transferring institutions or have you studied before? You can apply to transfer up to 60 credits towards your MBA. Please note that credits can’t be awarded for the Research Development or Capstone Project modules.

• Review our recognition of prior learning process.

• Speak to our Enrolment Team.

• Submit a recognition of prior learning form alongside your application.

Overseas qualifications may be accepted and will be subject to evidence of equivalency normally verified through ECCTIS (UK ENIC). 

If you’re a non-native English speaker, you’ll be asked to provide proof of your English language proficiency in one of the following forms. Alternatively, you may be accepted if you have previously studied in English at an appropriate level and attended a recognised institution.

IELTS

• Evidence of a score of IELTS Level 6.5 or above with no element below 6.0.

TOEFL iBT®

• Evidence of a score of 88 overall (with 18 in reading, 19 in listening, 19 in speaking and 23 in writing).

Trinity College London Integrated Skills in English (ISE)

• Evidence of a score of ISE II with distinction in each skill.

Cambridge Certificate of Proficiency or Cambridge Certificate of Advanced English

• Evidence of a score of 176 overall, with 169 in each component.

On this online MBA Marketing, you’ll study a series of carefully designed modules. With flexible monthly starts, you’ll join the next available module and study alongside a cohort learning the same subject at the same time.

• Strategic Marketing

  Learn how to design and deliver marketing strategies that align with business goals. You’ll analyse markets, define positioning, and develop plans that balance creativity with measurable results – preparing you to lead strategy in any sector.

• Consumer Behaviour

  Understand the psychology behind customer decision-making. Explore behaviour across different markets and cultural contexts and present your findings creatively. Learn how insights into consumer habits can shape brand management and marketing strategies.

• Environmental Focus

  This module examines how responsible business administration and operations management drive sustainable outcomes and long-term economic growth in a global environment. Learn through responsible management education, applying analytical skills to evaluate corporate impact and ethical decision-making processes.

• Strategy Formulation and Implementation

  What drives business success in a competitive environment? Explore strategic analysis tools and frameworks to help businesses identify opportunities, assess their position and plan for growth. You’ll apply your learning to a real or chosen company.

• Change Management

  Organisations must evolve to survive. In this module, you’ll explore change management theory, and how creativity, communication, and leadership influence business performance. You’ll strengthen your confidence, analytical thinking, and leadership skills to support innovation, quality management, and continuous improvement in evolving workplaces.

• Marketing Communication

  Explore how businesses use integrated marketing communications and brand management to deliver value to customers and stakeholders. You’ll learn to interpret data and use promotional tools strategically to create campaigns that connect insight with outcomes.

• Agile HRM

  Explore how a critical understanding of agile human resource management strategies enhance adaptability and performance. You’ll apply data analytics and leadership insight to assess organisational performance, foster innovation, and strengthen risk management and workforce planning in today’s dynamic business environment.

• Financial and Business Intelligence

  Gain critical insights into finance functions and how data supports smart business decisions. This module develops critical thinking and analytical techniques to evaluate performance, interpret data, and apply predictive analytics for business intelligence and smarter decision-making.

• Research Methods

  Develop professional skills to support independent academic and applied research. This module introduces analytical techniques and statistical analysis within the context of management education, preparing you to investigate real-world business problems and generate insights that inform strategy and leadership practice.

• Research Development

  Prepare for your final project by defining your research focus and approach. You’ll refine your aims, apply analytical frameworks, and strengthen your critical thinking skills to design a project that reflects both academic rigour and professional relevance within global business and management education.

• Research Project

  Conduct an independent study on a topic that matters to you. You’ll apply your research methods, analysis, and problem-solving abilities to produce insights and recommendations that contribute to effective management practice and advance responsible management in global business contexts. 

Most modules include more than one assessment, helping you build skills gradually and apply your learning in different ways. You might complete two or three shorter tasks instead of one final assignment – weighted, for example, at 25%, 25% and 50%.

Here’s a snapshot of the main types of assessments you’ll complete across your core modules. Want to know what assessments you’ll sit for each module, or just need more detail? Request more info and our team would love to talk it through with you.

• Report: write a structured academic or business report that demonstrates critical analysis and application of theory.

• Strategic plan or business case: produce a strategic plan or business case in response to organisational challenges, supported by research and analysis.

• Poster presentation: create a visual summary of your analysis, such as a strategy or proposal, with a short written explanation.

• Learning log or reflective practice: write a short reflective piece to evaluate your professional learning, development or application of theory in practice.

• Infographic and commentary: design an infographic to present a business or research idea, supported by a short written explanation.

• Presentation or video pitch: present your strategic analysis or project proposal through a recorded or live presentation.

• Research thesis: complete a dissertation investigating a business issue relevant to your role or specialism, with independent research and strategic recommendations.