How assessments work for online degree students

What it involves:

You’ll write structured academic or business reports that analyse a topic, evaluate evidence, and apply theory to a real-world challenge. Some modules may require you to focus on data or financial analysis, while others will ask you to explore marketing, behaviour or strategic thinking.

Word count:

• 750–1,500 words depending on the assessment.

Point of the assessment:

To demonstrate your ability to research a topic, apply academic frameworks, and present recommendations or findings clearly and logically.

What it involves:

You’ll respond to an organisational issue by developing strategic plans or business cases. They may include analysis of internal and external factors, market conditions, or financial impact – and will usually draw on models and techniques from your programme.

Word count:

• 1,000–2,400 words depending on the assessment.

Point of the assessment:

To show how well you can apply strategic thinking and theory to business challenges – and present a clear, evidence-based plan.

What it involves:

You’ll design visually engaging posters that summarise a strategy, solution or set of ideas. You’ll also submit a short, written commentary to explain the content and its purpose.

Word count:

• 900–1,050 words (including the written commentary) depending on the assessment.

Point of the assessment:

To present complex ideas simply and clearly, using visuals and concise explanations. It’s also an opportunity to show creativity and strategic focus.

What it involves:

You’ll write short, reflective pieces that explore how you’ve applied theory in practice, what you’ve learned, or how you’ve developed professionally through the module.

Word count:

• 750–1,000 words depending on the assessment.

Point of the assessment:

To help you think critically about your own development, link theory to experience, and consider how your learning might influence future practice.

What it involves:

You’ll design infographics to present a business concept, project idea, or research summary, supported by a short, written explanation that clarifies your thinking and the insights behind it.

Word count:

• 500-word commentary depending on the assessment.

Point of the assessment:

To show how you can distil information, highlight key insights, and communicate ideas effectively using visuals and concise text.

What it involves:

You’ll deliver presentations explaining a strategy, proposal or analysis. Depending on the module, this might include a business pitch, a summary of findings, or a proposal for change.

Word count:

• 7–10 minutes depending on the assessment.

Point of the assessment:

To demonstrate verbal communication skills, structure and clarity of thought, and your ability to persuade or inform.

What it involves:

Your Capstone Project – part of our MBA programmes – is a substantial independent dissertation where you’ll investigate a business issue related to your role or specialism. You’ll carry out research, apply relevant theory, and make strategic recommendations.

Word count:

• 6,000 words.

Point of the assessment:

To demonstrate your ability to plan and conduct independent research, use evidence to support your ideas, and apply theory to real-world problems.

Requirements:

You must complete at least 75 credits before starting this module. You’ll be assigned a supervisor to guide you through the process.