Adam MacPherson
As a Content Marketing Manager at Walbrook, Adam has a long history of working in higher education (HE) at UK institutions. He’s passionate about helping people make informed choices about their future, whether through direct student support, speaking at HE fairs, or creating content that provides clear, accessible insights into education, careers, and subject areas. His focus is on helping students explore their options and take their next steps.
Adam believes education should be accessible, practical, and shaped around individual goals. He understands the impact that the right information can have for students and is committed to sharing insights that add real value and help them move forward.
Fun fact about Adam
Adam likes to keep busy. Outside of Walbrook, he can often be found swimming, cycling, or attempting some DIY – by his own admission, usually with mixed results. When he’s not busy with a project, he’s out walking his family’s French Bulldog, Dougie, who he says does funny snorts like a tiny warthog. Somewhere in between, he once tried brewing kombucha… though it’s safe to say he won’t be launching a drinks brand anytime soon.
Blogs written by Adam
Explore articles that cover everything from study tips to career planning and degree guidance – and start shaping your path.
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AI and data science: collaborating for enhanced insights
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Cyber security skills: programming languages you should know
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Graduation Day: Class of 2024 and 2025
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Data manager role and salary expectations
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Exploring data manager jobs in the data management field
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Business intelligence jobs: what career path can you take with a data degree?
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Business intelligence vs data analysis: key differences explained
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Salary as a business intelligence analyst, manager, or developer: what to expect
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Careers in the Community event empowers online and on-campus students
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Software development: a complete guide to getting started
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What is business intelligence? A complete guide
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Learn cyber security: all about studying and working in cyber security
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What is computer science: why study it and job prospects
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Connect with top employers through Handshake
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Write the perfect CV and cover letter with Enhancv at Walbrook
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Partnering with Good Things Foundation to support digital inclusion
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Why choose cyber security as a career?
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What is data science? Why and how to learn data science: a complete guide
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The journey to an MBA: duration, cost, and key steps to qualification
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How to become a data analyst: a 10-step data analyst career roadmap