Writing for Walbrook since June 2024

Author: Adam MacPherson

Content Marketing Manager

Adam MacPherson

As a Content Marketing Manager at Walbrook, Adam has a long history of working in higher education (HE) at UK institutions. He’s passionate about helping people make informed choices about their future, whether through direct student support, speaking at HE fairs, or creating content that provides clear, accessible insights into education, careers, and subject areas. His focus is on helping students explore their options and take their next steps.

Adam believes education should be accessible, practical, and shaped around individual goals. He understands the impact that the right information can have for students and is committed to sharing insights that add real value and help them move forward.

Fun fact about Adam

Adam likes to keep busy. Outside of Walbrook, he can often be found swimming, cycling, or attempting some DIY – by his own admission, usually with mixed results. When he’s not busy with a project, he’s out walking his family’s French Bulldog, Dougie, who he says does funny snorts like a tiny warthog. Somewhere in between, he once tried brewing kombucha… though it’s safe to say he won’t be launching a drinks brand anytime soon.

Blogs written by Adam

Explore articles that cover everything from study tips to career planning and degree guidance – and start shaping your path.

  • Data management guide: what is it and how to get into it?

  • A woman smiling while looking at a laptop, studying artificial intelligence and data science online.

    AI and data science: collaborating for enhanced insights

  • Smiling young professional in denim shirt works in a cyber security office

    Cyber security skills: programming languages you should know

  • Graduation Day: Class of 2024 and 2025

  • Data manager role and salary expectations

  • Professional data manager standing in a busy office in a pink hoodie.

    Exploring data manager jobs in the data management field

  • Students studying

    Business intelligence jobs: what career path can you take with a data degree?

  • Business intelligence and data analytics team meeting with data science specialists to brief in new machine learning algorithms.

    Business intelligence vs data analysis: key differences explained

  • Business intelligence analyst co writing a business plan for an organisation in London.

    Salary as a business intelligence analyst, manager, or developer: what to expect

  • Careers in the Community event empowers online and on-campus students

  • Software development: a complete guide to getting started

  • What is business intelligence? A complete guide

  • Learn cyber security: all about studying and working in cyber security

  • Woman in white blazer stands in modern office holding a laptop

    What is computer science: why study it and job prospects

  • Connect with top employers through Handshake

  • Write the perfect CV and cover letter with Enhancv at Walbrook

  • Student studying

    Partnering with Good Things Foundation to support digital inclusion

  • Why choose cyber security as a career?

  • Student studying

    What is data science? Why and how to learn data science: a complete guide

  • Woman working towards her career goals with an MBA.

    The journey to an MBA: duration, cost, and key steps to qualification

  • How to become a data analyst: a 10-step data analyst career roadmap